Boxed milk and juices are a supermarket staple, but one company is now selling boxed water.
Boxed Water Is Better sells water in cartons, ditching the plastic bottles while reducing the overall carbon footprint of packing and distribution by 80%.
20% of the company's profits are passed along to reforestation (10%) and water relief (10%) while you sip on the sweet hydrogen/oxygen nectar of Minnesota and a few parts per billion of paper pulp.
But while Boxed Water is undoubtedly more sustainable than bottled water, I can't help but think the product's absurdity does less to open a new market than close an old one. In other words, Boxed Water is a ridiculous solution to an even more ridiculous problem—that we'd rather buy packaged water than drink it for nearly free out of the tap.
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