A Toilet on Skis

Wallpaper has been used for centuries to decorate rooms with graphic imagery, but in some Japanese ski resorts this idea has been taken to a whole new level. In order to promote Georgia Max Coffee, Tokyo advertising agency, Tugboat, has transformed toilet stalls into a virtual ski jumps. When someone takes a seat on the toilet they find themselves immersed inside the photomontage with wraps across the floor. Yet it isn't until you reach for the toilet paper that you find the advertising message, which declares that Georgia Max Coffee is a "super zinging taste-explosion". Whether this is an effective campaign remains to be seen. The invasion of product marketing into every space of our lives is troubling, but it's hard to deny intriguing quality of this work.